Petco: Demand Gen (OLV)

Objectives​

  • Increase Petco Brand saliency to generate demand, which will ultimately drive Financial Results for Petco​

  • Raise awareness of Petco as a trusted H&W partner over time​

Target Audience​

  • The intersection of Adoring Nurturers/Connected Maximizers with High & Med/High-Value Pet Parents

Barriers​

  • Petco is currently seen as a traditional retailer vs. omnichannel H&W ecosystem with experts that can be trusted​

  • We are significantly outspent by competitors​

  • The recessionary environment is expected to continue into F23, HMI to investigate how media behaviors are changing due and adapt the plan accordingly​

Next

Petco: Summer Campaign (OLV)